Yang Wu

Fashion – Marketing / Master of Arts (MA)

School of Fashion

Yang Wu is a recent graduate with a Master of Arts in Fashion Marketing, specializing in brand strategy, consumer insight, and creative development. She approaches branding through the lens of perception, viewing brands as inherently neutral, shaped by how they are presented and understood by audiences.

With a background in fashion design, Yang begins by observing everyday phenomena and reinterpreting them through new perspectives. She brings thoughtful, concept-driven approach to fashion marketing, shaping how brands are communicated and experienced.