Maria Alejandra Hernandez Rojas

Advertising / Master of Arts (MA)

School of Advertising

Clash of Clans & Netflix
The campaign celebrates the moments when civilization cracks, connecting real human behavior to the show’s characters who live those truths every day. It launches with experiential takeovers that hint at the arrival of the barbarians, builds with bold “We Are All Barbarians” billboards that embrace our shared chaos, and culminates in fan events and a world premier that invite audiences to fully embrace their inner barbarian.

Art Scene
The interface lets audiences engage with art without changing their habits while letting artists engage more deeply and create community instead of posting into echo chambers. By encouraging real-life interaction, Art Scene is the art app for today.