Best Buy: The Imagination Department
OOH
Gen Z and Millennials are tech-savvy, informed, and see themselves as the experts. Yet, despite their knowledge, they are overwhelmed by choice and underwhelmed by the experience. The truth is, Best Buy is the only place where you can still touch it, test it, and walk out with it today. We brought this to life with The Imagination Department. This concept visualizes the customer experience as a continuous journey of discovery. A signature yellow path connects distinct lifestyles, guiding users from curiosity to creation, transforming a transactional retailer into a hands-on hub for innovation.
Students
Sydney Harmon / Bachelor of Fine Arts (BFA)
Jamie Baden / Bachelor of Fine Arts (BFA)
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