Mao Irie
Industrial Design – Product Design / Bachelor of Fine Arts (BFA)
School of Industrial Design
UA PHASE
UA PHASE is a recovery-focused footwear concept for Under Armour aimed at enhancing pre- and post-performance comfort and regeneration. The project explored how footwear can actively support the body after intense activity by integrating cushioning strategies, ergonomic shaping, and performance-informed design. The goal was to create a product that not only aids physical recovery but also extends the athlete’s overall performance cycle.
Work
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