Hannah Whatley

Elective Projects / BFA

Marketing & Communication Design

Elsewear Pop Up: The current streetwear market lacks true innovation, sustainability, and challenging fashion norms. ElseWear disrupts this cycle by redefining fashion through misworn clothing and repurposed objects, making people rethink how they dress. Instead of a regular store, Elsewear’s pop-up is an interactive, immersive fashion art installation where visitors experience the brand’s ethos of wearing things the “wrong” way firsthand.